Ariadna is an AI-powered intelligence layer that classifies organic social media discourse into structured narrative intelligence — deployable across any market, any language, on top of your existing listening infrastructure.
The information environment is hostile. Anti-tobacco organisations, health authorities, and media often frame all nicotine products as equally dangerous. This "risk inversion" directly undermines product switching.
Until now, there was no systematic way to measure this. Surveys are slow and expensive. Media monitoring gives volume, not meaning. Focus groups are small samples, backward-looking.
"Ariadna gives you a live, quantified, actionable view of the information environment — what consumers believe, and whether those beliefs are helping or hindering your strategy."
Consumers believe alternatives are as harmful or more harmful than cigarettes — the inverse of scientific evidence.
Factually incorrect claims circulate unchecked — shaping consumer decisions without any counter-narrative.
Health authorities and NGOs drive anti-narrative discourse — trusted sources amplifying distorted information.
Without real-time intelligence, teams fight perception headwinds they can't see or quantify.
The gap between what the market believes and what science shows is measurable. Ariadna makes that gap visible month by month, attribute by attribute, market by market — and tracks whether your communications are closing it.
That is the metric no other tool in this market provides.
"In many markets, alternative products are perceived as more harmful than cigarettes. That belief is measurable, trackable, and reversible. Ariadna is the instrument that tells you the current reading and whether the needle is moving."
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